For a long time, influencers and others who succeeded in getting their material onto the For You page provided some guesswork that offered a rough framework to follow. Eventually, those were all darts thrown in the dark. Fortunately, TikTok has recently raised the veil, highlighting the significant ranking factors that run the program. Each of these is discussed listed below in order of their importance:
1. User interaction
Similar to Instagram’s algorithm, the TikTok algorithm serves users posts they engage with. If there’s a particular account they communicate with a lot, they’re most likely to see material from it. It’s the same with the videos they tend to like and share frequently.
The strongest ranking indication in this classification, however, is the video completion rate. This suggests if users view a video completely, it’s most likely to be pushed for further distribution to other feeds than the one that audiences scrolled past or expected a 2nd or two.
For creators and brands, this indicates making videos that hold audiences’ attention till the end is crucial to making it to the For You page, TikTok’s version of Instagram’s Explore page.
2. Video details
Once again, the algorithm is most likely to push material that a user checks out. So, for instance, if users frequently search for a specific hashtag or delight in content with a particular noise bite, they’re more likely to see videos with the same hashtag and sound.
This discusses why you see more of #ohnanachallenge videos in your For You page if you’ve seen some videos with the hashtag recently and are obsessed with it like I am (anyone?).
3. Account or device setting
Finally, users’ place, language preference, and gadget type also contribute as these enhance the enjoying experience. Nevertheless, they do not have as much weight as other ranking signals. To put it simply, TikTok enables you to reach an international audience– but it’s likewise going to reveal users videos produced by people in their area.
However, the concern remains: how do new TikTok accounts go viral?
You see, TikTok shows all videos, irrespective of who publishes them, to its interested users. So when a video is posted:
– The algorithm reveals it to an account’s fans and people most likely to be interested in it. Or, if it’s a brand-new profile, it reveals the video to a little subset of users who may be interested in the content.
– From there on, users’ interaction with the material chooses its fate and further circulation: do people watch it to a conclusion? Do they leave a comment, offer it a thumb up, or share it?
– Positive user action to a video informs the algorithm to reveal the video to more consumers, helping it get the exposure it is worthy of. As for bad user reaction– well, you do the math.
All this describes why the For You pages feature a mix of highly engaging videos and videos that barely have any views.
The TikTok algorithm does not clearly give preference to follower count as a ranking signal. Sure, individuals with high fan counts get more video views and engagement due to their large followings, however, this doesn’t imply new accounts don’t stand a chance.
So, we have 11 ideas for working with the TikTok algorithm.
1. Create short, 15-second long videos
TikTok lets you develop 15- and 60-second long videos. However, you’re most likely to get your audience to view bite-sized, appealing videos for longer (or, fingers crossed, in full) than minute-long ones. Naturally, this enhances your video completion rate, the strongest TikTok algorithm ranking aspect.
2. Develop video material that engages audiences from the start
Work on your video’s opening. Unnecessarily long introductions are a buzzkill. So, present a hook into your video within three seconds so audiences do not yawn and scroll past it. One excellent way to cut the fluff in your opening is to cut out the beginning section of every intro you shoot until you get the hook right.
3. Include an engaging caption
TikTok beats tweets to writing short captions. One thing is for sure, however– you need to be engaging regardless of having a 150-character limitation (including any hashtags you include). An engaging caption can go a long method in motivating your audience to see your video, even till the end.
Question-based captions assist too. These encourage viewers to leave comments on your material– another “engagement” ranking factor to play together with.
4. Take notice of each video you create
TikTok reveals all videos, irrespective of the creator’s follower count, to a set of possibly interested users. So, you do not have to construct an audience first (as is the standard these days) and get video views second.
Put another method, so long as your material is excellent, it’ll get steam in the algorithm. So, don’t lose heart if a couple of your initial videos have not succeeded on TikTok. Possibilities are, you’ll end up developing a video that the audience loves.
5. Develop premium videos that are well-edited
If you currently have not given up on rough, bad-quality videos, you must now. Keep in mind video completion is the name of the video game on TikTok. And excellent video quality ensures more video views.
TikTok is likewise the network that rewards excellent editing skills. So, make the most of TikTok’s video editing features including available filters, stickers, impacts, design templates, and other editing options. Check out Jason Derulo smartly utilizing sticker labels in his video for some motivation.
6. Post when your audience is active and most engaged
While this is obvious for a lot of social platforms, it’s especially important for TikTok. Active users’ engagement with your material informs the suggestion system to press your video.
Get a TikTok Pro Account ( it’s totally free) to bring data on your followers’ most active times under Follower activity in the Follower Tab section. Then, post when your analytics shows your fans are more than likely to be online.
7. Engage with other TikTokers
Leaving remarks and engaging with others’ material motivates them to return your remarks and shares.
There’s a science to this also, summarized under the law of reciprocity, which specifies that when individual A does something good for individual B (in this case, leaving comments), person B feels a desire to return the favour (i.e. comment back and possibly more).
Getting comments and shares on your videos suggests the TikTok algorithm will be more likely to select them up.
8. Use the appropriate hashtags
2 kinds of hashtags can help you grow on TikTok
For You page hashtags. This includes #fyp, #foryou, and #foryoupage just as Chipotle does:
While there’s no assurance these hashtags will get you ranking (since the tag is extremely crowded), it does not injure you to add one.
Trending hashtags. When something begins trending, increasingly more people flock toward it. And if you produce truly incredible videos for trending hashtags, you’re most likely to attract a large part of the crowd to your content.
Go on to search for trending hashtags in the Discover tab of your account to include your imaginative twist to the hashtags. Here’s Jade Darmawangsa doing the same for the #voguechallenge:
9. Join hashtag obstacles
Over at TikTok, hashtag difficulties are all the rage. In fact, they’re an excellent way to come up with new ideas for content.
People take pleasure in consuming videos made for hashtag challenges, keeping an eye out for those who include a unique imaginative spin to the difficulty. Others, who plan to develop a video for the difficulty, view videos under the tag for inspiration.
Either way, participating in a hashtag difficulty is an outstanding way to grow your video views and acquire favour with the algorithm. Find the prevailing hashtag obstacles from the Discover tab.
10.Use trending sounds and music in your videos
Just as hashtags pattern, sounds also ride the appeal wave on TikTok. This means developing videos to these trending sounds can help you use the algorithm further. Have a look at Falafel Kimchi using the trending Banana noise:
The concern now is, how can you tell which noise or tune is trending today? The answer isn’t as simple as finding trending hashtags. You’ll need to open your video editor and click Sounds on the top. Scroll down to discover trending noises.
You can likewise collect trending noises from your TikTok Pro Account. Spot what your fans have been listening to in the last seven days under the Follower tabs.
11. Make certain individuals can interact with your material
If you currently didn’t know, here’s something actually clever about TikTok: it makes downloading videos and cross-promoting them on other platforms a breeze.
Enabling your download choice lets people share your content on other social channels. You’d be surprised by the number of TikTokers I’ve followed that I discovered on Twitter.
What’s more, keep your duet option open. Duets are videos a TikTok user creates along with another creator’s original video.
If your video is remarkable and people play along by creating duet videos, you can bump your possibilities of getting observed on TikTok. Want more individuals to duet with you? Think about including the #duetwithme hashtag in your caption.
Ultimately, there is no way to “hack” the TikTok algorithm. But by using the suggestions above, and by creating quality content that resonates with your audience, you’ll provide your videos with a higher opportunity to be seen by more individuals.
In other words, TikTok enables you to reach an international audience– but it’s also going to show users videos developed by individuals in their location.
TikTok lets you develop 15- and 60-second long videos. And excellent video quality makes sure more video views.
Duets are videos a TikTok user produces alongside another creator’s original video. If your video is remarkable and individuals play along by producing duet videos, you can bump your chances of getting observed on TikTok.
